AI April at Rokt: A Month of Momentum, A Mindset for the Future
For over a decade, AI has been core to our technology, powering relevance in the Transaction Moment™ and shaping billions of ecommerce interactions. But in April, we took that foundation company-wide.
We called it AI April. It was not about buzzwords or big reveals. It was about making AI real everywhere.
From core capability to company-wide mindset
We kicked off the month with a clear goal: bring AI out of the lab and into the hands of every Rokt’star. In just four weeks, we:
- Launched RIA (Rokt Intelligence Assistant), our internal tool designed to democratize access to analytics and surface insights in real time
- Rolled out RoktGPT our internal knowledge assistant that helps Rokt’stars find information, create content, and unlock ideas faster
- Built 150+ workflow automations in n8n, streamlining internal operations
- Embedded AI Champions across functions to drive grassroots experimentation and support local adoption
- Introduced company-wide training and dedicated time for AI upskilling across all roles
These were real solutions to real challenges. Built fast. Built by Rokt.
Autonomy drives velocity
At Rokt, autonomy drives velocity. During AI April, small teams led the charge testing, iterating, and shipping in real time.
We took cues from tech trailblazers like Airbnb and Netflix, where domain experts and technical specialists pair up to scale innovation. The result? A steady stream of automation wins, prompt engineering breakthroughs, and creative hacks that improved everyday work.
Fueling a culture of experimentation
AI April tapped into something deeper: our hunger to explore.
Teams were encouraged to try fast, share early, and learn in public. We began tracking experiment velocity, how quickly teams could test, learn, and iterate, as a way to celebrate momentum and continuous improvement.
We also formalized our AI usage and security policies, because speed and responsibility go hand in hand.
What’s next?
AI April was just the beginning. Rokt’stars are continuing to level up their AI fluency week by week. Our AI-first mindset is driving new ways to work, solve, and scale. And while we’re proud of the progress, we’re even more excited about what comes next.
Want to see how AI is already transforming the Transaction Moment™? Read our latest blog on how AI is reshaping search.