Built For Trust, Proven for Scale: Why Leading Brands Choose Rokt at Checkout

In ecommerce, trust isn’t a differentiator; it’s the foundation of every high-stakes decision. In the Transaction Moment™, it becomes your most valuable currency.

As ecommerce brands scale, so does the complexity of securing customer data, meeting regulatory standards, and maintaining platform uptime. The bar for partner accountability has never been higher.

Rokt is the most trusted partner in ecommerce relevance technology, operating behind the scenes to unlock more value in the moments that matter most, without compromising privacy, control, or performance.

Trusted by 30,000+ brands to power over 6B+ Transactions annually. Rokt helps the world’s most trusted ecommerce brands safely unlock revenue at the moment that matters most. We do that by aligning our platform architecture with what enterprise buyers care about most: control, compliance, and reliability, delivering relevance across the entire transaction flow (cart review, payment and confirmation) at scale.

Enterprise-grade security, certified and verified

Certifications are important, but what matters more is the confidence your board, CISO, and legal teams have in your vendor’s integrity. Rokt has zero data incidents over 10+ years, across 6B+ transactions annually.

  • ISO/IEC 27001, SOC 2 Type II, and PCI-DSS Level 1
  • Independently validated by annual penetration testing and third-party audits
  • Zero-trust architecture, with 200+ internal controls enforced across environments

360° privacy governance:

  • Compliance with CPRA, GDPR, APPI, SCCs, and PSD2
  • Partner-level Data Processing Agreements (DPAs)
  • Embedded support for DSARs, cross-border transfer protocols, and local regulatory requests

Built for reliability and low-latency performance

  • 99.99% platform availability across global zones
  • <200ms latency, sustained at scale
  • Real-time uptime monitoring and status page with 12-month logs

Privacy-first architecture, with client-controlled governance

With Rokt, clients own their data:

  • No data sharing across clients, each partner’s data is logically isolated
  • No selling, pooling, or usage outside of scope. Data is only used to improve that partner’s performance
  • Clients can control data retention, deletion, and access settings, directly or via DPA

Unlike affiliate networks or open marketplaces, Rokt operates a private, closed-loop ecosystem. That means no data leakage, no competitive bleed, and no unauthorized use.

Security, privacy, and governance, built for due diligence

If you’re evaluating Rokt as part of an RFP or security diligence process, here’s what matters:

Trusted by brands who take risk seriously

Rokt is trusted by over 30,000 companies to operate in the most sensitive digital real estate: the checkout. Why? Because we deliver growth without risk:

  • 6B+ transactions per year, across 20+ countries
  • Leading enterprise partners including Disney, Uber, PayPal, Ulta, Macy’s, Hulu, Mindbody, Live Nation, and HelloFresh
  • Fast growing expanding product suite including Aftersell (upsells), Pay+ (payments) and mParticle (real-time relevance CDP)
  • Global partners across travel, retail, delivery, ticketing, finance
  • Companies operating under strict financial and consumer data governance
  • Zero data incidents across 10+ years of scaled operations

Real results from real partners

The safer way to grow checkout revenue

Built to power the entire Transaction Moment™

The Rokt Brain and Rokt Network work in concert to deliver relevance across the entire flow:

  • Rokt Pay+: Monetize the payments page without disrupting conversion
  • Aftersell by Rokt: Unlock upsells post-purchase and boost AOV
  • Rokt Thanks: Delight users and drive repeat revenue at confirmation
  • mParticle by Rokt: Activate first-party data across your stack in real time

Our platform enhances every touchpoint, not just the thank you page, while respecting your data boundaries and brand integrity.

We meet the bar for procurement, compliance, and CISO scrutiny, and still drive incremental profit. In fact, most partners unlock double-digit lift with the same volume of traffic, with real-time relevance across the Transaction Moment.

Rokt gives you:

  • Certified security & privacy infrastructure
  • Full control of your data
  • Enterprise reliability and global scale
  • A proven, brand-safe environment

If you’re looking for secure, scalable revenue in the checkout, trust the partner that’s already earned it. Learn more here.