Cyber Monday/Black Friday trends: Insight into the busiest days in ecommerce

By Ashley Robinson

Traditionally known as the biggest online shopping day of the year, Cyber Monday provides consumers with a convenient, hassle-free way to shop and cash in on holiday deals. This year due to the pandemic, consumers were further incentivized to avoid crowds and shop online resulting in a record-breaking $10.8 billion of sales on Cyber Monday alone. Additionally, as companies pivoted sales to digital, Black Friday also saw enormous spikes in online traffic, setting records of its own.

As the global leader in ecommerce marketing technology, Rokt’s platform saw massive spikes over the holiday weekend. Our team analyzed transaction data, revenue, and traffic from Black Friday and Cyber Monday compared to last year to help provide insight into the 2020 holiday season. Key findings below:

  • The Rokt platform processed over 3 million transactions this Black Friday, up 60% YoY.  We saw more people than ever before transacting online on Black Friday, previously reserved for mostly brick and mortar retail.
  • Black Friday saw 44% more transactions and 22% more revenue in 2020 when compared to 2019.
  • Cyber Monday saw 45% more transactions and 27% more revenue in 2020 when compared to 2019.
  • In 2020, Black Friday saw 4% more transactions than Cyber Monday. Last year, it was the reverse.
  • Advertisers saw 31% more impressions on Black Friday in 2020 than 2019, and 18% more impressions on Cyber Monday.
  • November saw 26% more transactions and 48% more revenue compared to October of this year – ‘tis the season!

The holiday season presents a massive opportunity for brands to capitalize on the ecommerce spike and acquire new customers across premium ecommerce sites while customers are shopping and engaged. Transaction volumes are spiking, and ecommerce sites can leverage these spikes by adding ancillary revenue streams to every purchase. If you are interested in getting in on the action, request a demo or contact today.