Real-Time Relevance: Why the Checkout Moment Matters More Than Ever
Consumers may be cautious, but they haven’t stopped spending. They’re simply more selective about when and where they do it. New research from The Harris Poll reveals that nearly 70% of consumers still enjoy online shopping. That number climbs to 80% for millennials and 79% for Gen Z. Despite economic headwinds, shopping remains a source of joy, especially when it’s purposeful.
There’s a growing gap between overall sentiment and the specific moments that drive action. While many people say they’re cutting back, they’re actually buying more intentionally, with clear focus and purpose.
This means that the moment when a shopper decides to complete a purchase has never been more valuable.
From broad reach to precision impact
Forget the noise of broad awareness plays. Today’s most valuable moments happen at the point of purchase, where intent peaks and decisions are made. Specifically, 73% of shoppers feel joy at checkout, and 52% say the confirmation page is their favorite part of the journey. Brands that show up here create real impact when attention is high and the opportunity is at its peak.
Delivering joy, driving results
Shoppers crave experiences that feel tailored to them. And when they get them, it pays off:
- 79% feel excited by a well-timed promotion
- 70% enjoy the surprise of a last-minute deal
- 42% want to shop again with brands that deliver relevant experiences
- 63% are willing to spend more with brands that understand their preferences
Relevance is no longer a nice-to-have. It directly influences customer loyalty and revenue.
The Rokt advantage: Where real-time relevance scales
Unlocking an opportunity to show up in this joyful shopping moment, Rokt Ads connects advertisers to active shoppers in the Transaction Moment™, a privacy-safe, high-intent space where attention is high and distraction is low. By using real-time first-party data and machine learning, Rokt Ads delivers relevant experiences at scale, right when they matter most.
With Rokt Ads, you can:
- Reach new customers without disrupting their journey
- Engage audiences when they’re most receptive
- Drive measurable performance outcomes
- Build your brand in a premium, trusted environment
Real performance comes from connecting with the right people at the right moment.
When every click counts, show up with purpose
In today’s market, attention must be earned. Leading brands focus on timing, relevance, and context to drive meaningful results. Rokt Ads enables this by unlocking performance and long-term value at the point of purchase.
Ready to turn checkout into a growth engine? Talk to our team to see how Rokt Ads can help.