Rokt’s journey as a Force for Good

As we celebrate Giving Tuesday, we’re reminded of the power of collective generosity and our ongoing mission to create meaningful impact.

This particular Giving Tuesday, Rokt had the honor of attending the Nasdaq closing bell ceremony to celebrate the 10th anniversary of the Pledge 1% initiative. We were proud to stand alongside Scott Farquhar, Co-Founder and former Co-CEO of Atlassian, and founder of the 1% Pledge, to celebrate this incredible global movement, and our commitment to making a positive impact in the world.

A decade of growth and giving back

Since our founding in 2012, our dedication to corporate social responsibility has remained a core part of our identity. In 2022, we took a significant step by joining the Pledge 1% movement, committing to donate 1% of our product, profits, and time to charitable causes.

Empowering education and diversity

Our partnership with Teach for Australia exemplifies our ongoing commitment to breaking the cycle of educational disadvantage. Through this collaboration, we’re supporting bright graduates to teach in disadvantaged schools, addressing educational inequality head-on. The program not only benefits students but also provides a unique opportunity for participants to potentially join Rokt as software engineers or product managers after their teaching tenure.

Driving change through sports and technology

Our partnership with Red Bull Racing’s F1 Academy Program further demonstrates our commitment to diversity and inclusion. By supporting this all-female racing series, we’re helping to break barriers and inspire the next generation of women in motorsports and STEM fields. This collaboration extends beyond the racetrack, as we work together to create opportunities for women in engineering and technology.

Enabling giving through technology 

We’re equally proud of our powerful donation feature that allows companies in Rokt’s network to easily implement charitable giving options in their ecommerce experiences.  With access to over 2 million verified nonprofits, this feature amplifies the collective impact of giving across our entire network.

Looking ahead

Bruce Buchanan, our CEO, summed it up perfectly: “From day one, we’ve believed that we all win when everyone has an equal opportunity to unleash their full potential.” Our initiatives are about supporting our best and brightest to make a difference, whether it’s in classrooms, on racetracks, or in boardrooms.

That’s the true power of being a force for good, and we invite you to join us this Giving Tuesday  in reflecting on how we can each contribute to creating a fairer, more inclusive world. Whether it’s through donating, volunteering, or simply spreading kindness, every act of generosity counts.