How Rokt Ads drives bookings at a 15% above target ROAS for Booking.com

The Challenge

Booking.com, one of the world’s largest travel marketplaces, connects millions of travelers to memorable experiences, transportation options and incredible places to stay. With a mission to make it easier for everyone to experience the world, Booking.com wanted to explore new and innovative strategies that could directly drive bookings.

Solution

Booking.com partnered with Rokt Ads to reach customers ready to travel through an exclusive acquisition channel built on the confirmation pages of premium ecommerce sites.

Key results

With Rokt Ads, Booking.com was able to serve viewable and native offers to customers who had just completed a purchase across exclusive partner sites selling complementary products like event tickets. Its success was driven by the ability to target highly qualified customers with upcoming trips thanks to Rokt’s verified audience data. Rokt’s simple creative setup allowed them to easily test and optimize new offers, resulting in rapid performance improvements.