Estudio
Activa el valor del comercio electrónico mediante experiencias relevantes
Cómo la personalización relevante impulsa el crecimiento comercial y el valor del cliente para las marcas.
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In this Whitepaper
Los clientes esperan que las marcas de comercio electrónico hagan que la experiencia de compra en línea sea relevante para ellos. Quieren experiencias más sencillas y rápidas. A cambio, los clientes premian a las marcas que personalizan sus experiencias con más gasto, lealtad y satisfacción.
Los clientes esperan relevancia
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79%
expect brands to make shopping experiences simpler and faster
-
64%
expect brands to invest in technology for more frictionless experiences for them
-
38%
would give more of their personal information for faster and easier experiences
Relevancy drives revenue and engagement
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Improve customer satisfaction
62%
of customers would recommend a brand that provides relevancy to a friend.
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Boost loyalty
68%
of consumers are more likely to join a loyalty program from a brand offering personalized shopping experiences.
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Increase retention
65%
of customers are more likely to buy again from brands providing relevant offers at checkout.
